American business period that strives to satisfy consumer needs while achieving an organization's goals is called the __________ era.
A) marketing concept
B) sales
C) production
D) societal marketing concept
E) customer relationship

Question

Quizplus · Accepted Answer

The marketing concept era is characterized by a customer-focused approach to business where the organization strives to understand and satisfy the needs and wants of its target market while still achieving its own goals. This era began in the 1950s and is still prevalent in modern business practices. The sales era was focused on aggressive sales techniques and high-pressure tactics to convince consumers to buy a product or service. The production era prioritized efficient and low-cost production methods over customer needs. The societal marketing concept era focuses on not only satisfying customer needs but also considering the impact of business practices on society and the environment. The customer relationship era emphasizes building long-term relationships with customers through personalized experiences and interactions.

American Business Period That Strives to Satisfy Consumer Needs While