Which era of U.S.business history does the following statement best describe? "We are in the business of satisfying the needs and wants of consumers while achieving our own goals."
A)the production era
B)the sales era
C)the marketing concept era
D)the marketing orientation era
E)the societal marketing era

Question

Quizplus · Accepted Answer

The statement reflects the marketing concept era, where businesses focus on fulfilling consumer needs and wants while also achieving their own objectives.

Which Era of U