Insisting upon a market orientation within one's firm first occurred during which era in U.S.business history?
A)the production era
B)the sales era
C)the reduction era
D)the marketing concept era
E)the societal marketing era

Question

Quizplus · Accepted Answer

Insisting upon a market orientation within one's firm first occurred during the marketing concept era, which began in the 1950s and emphasized the importance of understanding and satisfying customer needs and wants.

Insisting Upon a Market Orientation Within One's Firm First Occurred