An organization that focuses its efforts on (1)continuously collecting information about customers' needs; (2)sharing this information across departments;and (3)using it to create customer value is said to have a
A)societal marketing concept.
B)focus on macromarketing.
C)nonprofit orientation.
D)market orientation.
E)profit maximization orientation.

Question

Quizplus · Accepted Answer

A market-oriented organization puts its customers at the center of its business activities. It continuously gathers information about customers' needs, shares that information across departments, and uses it to create value for customers. By doing this, the organization can respond quickly to changes in the market and meet customer needs more effectively than competitors. The other options are either not directly related to customer needs (societal marketing, focus on macromarketing, nonprofit orientation) or not necessarily concerned with creating customer value (profit maximization orientation).

An Organization That Focuses Its Efforts on (1)continuously Collecting Information