An organization with a market orientation
A)focuses its efforts on: (1)continuously collecting information about the environment; (2)keeping abreast of the actions of its competitors;and (3)using this information to create customer value.
B)identifies prospective buyers,understands them intimately,and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
C)strives to satisfy the needs of consumers while also trying to achieve its goals.
D)satisfies the needs of consumers in a way that provides for society's well being.
E)focuses its efforts on: (1)continuously collecting information about customers' needs; (2)sharing this information across departments;and (3)using it to create customer value.

Question

Quizplus · Accepted Answer

A market-oriented organization focuses on understanding and meeting the needs of its customers. Choice E is the only option that specifically mentions continuously collecting information about customers' needs and using it to create customer value. The other options mention broader concepts like collecting information about the environment, understanding prospective buyers, and satisfying consumers' needs, but they do not emphasize the importance of specifically focusing on customer needs.

An Organization with a Market Orientation