An organization that focuses its efforts on (1)continuously collecting information about customers' needs; (2)sharing this information across departments;and (3)using it to create customer value is said to have a
A)product orientation.
B)customer orientation.
C)market orientation.
D)industry orientation.
E)societal orientation.

Question

Quizplus · Accepted Answer

A market orientation is a business approach or philosophy that prioritizes identifying and satisfying the stated or unstated needs and wants of customers. It involves continuously gathering information about customers' needs and disseminating that information throughout the organization to improve customer value. This approach is different from a product orientation, which focuses on the quality and performance of the product itself, rather than the customer's needs.

An Organization That Focuses Its Efforts on (1)continuously Collecting Information