Which of the following terms best describes the marketing concept era?
A)consumer-oriented
B)production-oriented
C)sales-oriented
D)society-oriented
E)competition-oriented

Question

Quizplus · Accepted Answer

The marketing concept era is characterized by a focus on understanding and satisfying the needs and wants of consumers. This means that businesses shifted their focus from simply producing goods to satisfy demand to actively researching and understanding customer needs in order to create products and services that better meet those needs.

Which of the Following Terms Best Describes the Marketing Concept