view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as
A) the societal marketing concept.
B) the marketing concept.
C) consumerism.
D) social responsibility.
E) capitalism.

Question

Quizplus · Accepted Answer

The societal marketing concept believes that a company must not only focus on fulfilling the needs and wants of consumers but also consider the well-being of society. This includes being environmentally responsible, ethical, and socially responsible. It goes beyond just profit-making and towards making a positive impact on society.

View That Holds an Organization Should Satisfy the Needs of Consumers