study of the aggregate flow of a nation's goods and services to benefit society is referred to as __________.
A) micromarketing
B) macromarketing
C) societal marketing
D) megamarketing
E) balance of trade

Question

Quizplus · Accepted Answer

The study of the aggregate flow of a nation's goods and services for the overall benefit of society is referred to as macromarketing. It focuses on how marketing systems contribute to a nation's prosperity and how they can be made to operate better. Micromarketing focuses on consumer behavior and individual marketing tactics, whereas societal marketing focuses on marketing initiatives that benefit both society and the company. Megamarketing is not a commonly used term in marketing. The balance of trade refers to the difference between a country's imports and exports.

Study of the Aggregate Flow of a Nation's Goods and Services