The goal of the balanced scorecard is to:
A)maximize profits.
B)maximize operational efficiency.
C)develop a set of organizational performance measures.
D)increase the market share and maximize shareholders' wealth.

Question

Quizplus · Accepted Answer

The primary goal of the balanced scorecard is to develop a set of organizational performance measures that considers a variety of perspectives beyond just financial performance. While maximizing profits, operational efficiency, and increasing market share are important objectives, they are not the sole focus of the balanced scorecard approach.

The Goal of the Balanced Scorecard Is To