Service providers know that marketing their offerings can be quite difficult because services cannot be tested or purchased in advance, their quality may not be consistent, and because services are:
A) perishable.
B) expensive.
C) inconsistent.
D) unpredictable.
Correct Answer:
Verified
Q1: The selling concept fails to consider:
A) consumer
Q2: The digital revolution introduced all of the
Q4: The consumer-oriented philosophy that evolved when marketers
Q5: The implicit marketing objective of the production
Q6: The digital revolution introduced all of the
Q7: The following are all benefits for Australian
Q8: The term 'consumer behaviour' describes two different
Q9: An organisational consumer:
A) only purchases goods but
Q10: New product introductions and changes in technology
Q11: Organisational consumers include all except:
A) government agencies.
B)
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