The consumer-oriented philosophy that evolved when marketers realised it would be easier to sell more goods to consumers who had already expressed interest is:
A) the selling concept.
B) the marketing concept.
C) the societal marketing concept.
D) the customer satisfaction philosophy.

Question

Quizplus · Accepted Answer

The marketing concept is focused on meeting the needs and wants of the target consumer and delivering value to them. This philosophy recognises that the key to achieving organisational goals is to understand customer needs and wants and then to develop and deliver products and services to meet those needs. This approach is consumer-oriented and places the customer at the centre of all marketing activities. It is a contrast to the selling concept (A), which emphasises persuading customers to buy what the company wants to sell, regardless of whether it meets their needs or not. The societal marketing concept (C) takes the marketing concept further and considers the impact of marketing activities on society as a whole. The customer satisfaction philosophy (D) places the emphasis on delivering a positive customer experience, but it is not as comprehensive as the marketing concept in terms of focusing on the consumer's needs and wants.

The Consumer-Oriented Philosophy That Evolved When Marketers Realised It Would