Today, the ______ that consumers are experiencing allows for greater customisation of products, services and promotional messages than older marketing tools.
A) digital revolution
B) one-to-one concept
C) consumerism movement
D) environmental conversion

Question

Quizplus · Accepted Answer

The digital revolution refers to the advancement of technology and the rise of digital media and platforms, which has resulted in consumers having greater access to a variety of products, services, and promotional messages. This has allowed for greater customisation and personalisation in marketing strategies. The other options, such as the one-to-one concept, consumerism movement, and environmental conversion, are not as relevant to the concept of customisation in marketing.

Today, the ______ That Consumers Are Experiencing Allows for Greater