All of the following are examples of customisation of products and services except:
A) Amazon.com sending personalised emails to previous book purchasers announcing newly published books on similar topics.
B) Qantas sending tailored emails to its frequent flyer members with specialised offers.
C) an online business sending you updated product information on your recent purchase.
D) when entering a keyword, the website displaying all related products containing that keyword with price information included.
Correct Answer:
Verified
Q8: The term 'consumer behaviour' describes two different
Q9: An organisational consumer:
A) only purchases goods but
Q10: New product introductions and changes in technology
Q11: Organisational consumers include all except:
A) government agencies.
B)
Q12: Today, the _ that consumers are experiencing
Q14: A personal consumer buys goods for all
Q15: Personal consumers buy goods and/or services:
A) for
Q16: The _ concept assumes that consumers will
Q17: _ is the study of behaviour that
Q18: The underlying premise of the marketing concept
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