The underlying premise of the marketing concept is that a company should:
A) strive to make products available at the lowest prices possible.
B) make what it can sell.
C) sell what it can make best.
D) include the latest features and technologies in their products.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes on identifying and satisfying the needs of customers by providing products they want to buy, rather than just producing what the company can make or selling products at the lowest prices possible. Therefore, Choice B is the best answer as it aligns with the main premise of the marketing concept.

The Underlying Premise of the Marketing Concept Is That a Company