The consumer's recognition of a product need happens in the _____ stage of the consumer decision-making model.
A) input
B) process
C) post-purchase
D) output

Question

Quizplus · Accepted Answer

The input stage is where the consumer recognizes a need or a problem that can be solved with a product or service. This stage involves analyzing internal and external stimuli that trigger a desire to purchase a product. Therefore, option A is the correct answer. Options B, C, and D belong to other stages of the consumer decision-making model.

The Consumer's Recognition of a Product Need Happens in the _____