VALS is a framework which helps marketers measure demographic information which includes variables such as a consumer's gender, age or occupation.

Name: VALS is a framework which helps marketers measure demographic information which includes variables such as a consumer's gender, age or occupation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

VALS is a framework which helps marketers identify psychographic information about consumers such as their values, beliefs, and lifestyle. It does not focus on demographic information like gender or age.

VALS Is a Framework Which Helps Marketers Measure Demographic Information