What is market segmentation, how is it different from mass marketing and why is market segmentation important?
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Q70: Within the VALS framework, the segment of
Q71: Behavioural targeting is likely to be employed
Q72: In some cases, businesses are in a
Q73: Geodemographic segmentation is most useful when advertisers'
Q74: As a basis for segmentation, social class
Q76: Many providers of microtargeting claim to have
Q77: Concentrated marketing and differentiated marketing are two
Q78: VALS is a framework which helps marketers
Q79: Segmenting consumers based on their motivations, personality,
Q80: Psychographic segmentation has lost popularity among marketers
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