Within the VALS framework, the segment of achievement includes consumers who desire social or physical activity, variety or risk.

Name: Within the VALS framework, the segment of achievement includes consumers who desire social or physical activity, variety or risk.
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Question

Quizplus · Accepted Answer

The VALS framework's Achievers segment is characterized by consumers who are goal-oriented and deeply value consistency and stability, rather than seeking social or physical activity, variety, or risk.

Within the VALS Framework, the Segment of Achievement Includes Consumers