Concentrated marketing is also appropriate for the latter stages of the product life cycle when the product is being purchased by increasingly smaller numbers of consumers and is being phased out.

Question

Quizplus · Accepted Answer

Concentrated marketing focuses on a specific segment of consumers, which can be appropriate in the latter stages of the product life cycle when the product is being purchased by a smaller number of consumers. This strategy can help a company maximize its resources and target the remaining potential customers.

Concentrated Marketing Is Also Appropriate for the Latter Stages of the Product