Segmentation based on income alone is sufficient because marketers feel it is a strong indicator of the ability (or inability) to pay for a product (or brand) or a specific model of a product.

Question

Quizplus · Accepted Answer

Segmentation based on income alone is not sufficient as there are other factors such as lifestyle, demographics, behavior, and psychographics that also play a significant role in determining a person's ability and willingness to pay for a product or brand. Therefore, a more comprehensive approach to segmentation is required.

Segmentation Based on Income Alone Is Sufficient Because Marketers Feel