Concerning the consumer as an individual, which of the following four statements is false?
A) Consumers seek different pleasures and thus spend their money differently.
B) Human needs are the basis of all modern marketing.
C) Marketers do not create needs.
D) A firm's success is dependent on satisfying previously satisfied needs.
Correct Answer:
Verified
Q1: Ben's decision to purchase an expensive Mercedes
Q3: A brand of gym and fitness equipment
Q4: An office worker is hungry and goes
Q5: Wishing to join the same sports club
Q6: All of Lisa's friends have purchased handbags
Q7: _ needs are needs that we learn
Q8: The driving force within individuals that impels
Q9: Which of the following statements regarding consumer
Q10: Which of the following statements regarding goals
Q11: The key to a company's survival, profitability
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