Which of the Following Statements Regarding Consumer Motivation and Needs

Which of the following statements regarding consumer motivation and needs is false?

A) The specific goals consumers elect and the patterns of action they undertake to achieve their goals are the result of individual thinking and learning.
B) Marketers who understand motivational theory attempt to influence consumers' physical behaviours.
C) Consumers reduce tension from the unfulfilled need or want through behaviour that they anticipate will fulfil their needs and thus relieve them of the stress they feel.
D) The drive that consumers have to fulfil their need comes both consciously and subconsciously.