When a marketer defines their market in terms of the needs they presume to satisfy, rather than in terms of the products they sell, this is known as the:
A) selling concept.
B) marketing concept.
C) product concept.
D) production concept.

Question

When a marketer defines their market in terms of the needs they presume to satisfy, rather than in terms of the products they sell, this is known as the:
A) 	selling concept.
B) 	marketing concept.
C) 	product concept.
D) 	production concept.

Quizplus · Accepted Answer

The marketing concept is centered around identifying and satisfying the needs of the target market. By defining the market in terms of needs, rather than products, the marketer is better able to understand and meet the demands of their customers. The selling concept focuses more on aggressively pushing products onto customers, while the product concept emphasizes the quality and features of the actual product. The production concept prioritizes efficiency in manufacturing and cost reduction.

When a Marketer Defines Their Market in Terms of the Needs