Some marketers try to avoid advertising wearout by adopting a ______ strategy in their ads by changing aspects of the message without changing the theme.
A) substantive
B) cosmetic
C) variation
D) concealed

Question

Quizplus · Accepted Answer

Marketers use a variation strategy to change aspects of the message while maintaining the same theme to prevent advertising wearout.

Some Marketers Try to Avoid Advertising Wearout by Adopting a ______