It is difficult to overthrow a brand leader once stimulus discrimination has occurred because the leader has had a longer period to teach consumers to associate the brand name with the product. In general, the longer the period of learning:
A) the less likely the consumer is to discriminate.
B) the more likely the consumer is to discriminate.
C) the more likely the consumer will generalise.
D) none of the above.

Question

Quizplus · Accepted Answer

The longer the period of learning, the more likely the consumer is to discriminate. This means that the consumer is more likely to recognize and differentiate between the brand leader and other brands. This makes it harder for new brands to overthrow the leader.

It Is Difficult to Overthrow a Brand Leader Once Stimulus