Many 'me-too' products succeed in the marketplace as a result of the phenomenon of:
A) stimulus discrimination.
B) stimulus recognition.
C) stimulus generalisation.
D) stimulus generation.

Question

Quizplus · Accepted Answer

Stimulus generalisation occurs when a consumer responds to a new product or brand in the same way as they do to an existing product or brand due to similar features or characteristics. This can benefit 'me-too' products that mimic successful products in the market, as consumers may generalize their positive experiences to the new product.

Many 'Me-Too' Products Succeed in the Marketplace as a Result