The degree of ______ determines the consumer's level of motivation to search for information and acquire knowledge about a product or service.
A) attitude
B) drive
C) commitment
D) involvement

Question

Quizplus · Accepted Answer

Involvement refers to the degree of interest and personal relevance a consumer finds in a product or service. High involvement typically results in more active and extensive information seeking behavior, while low involvement may lead to more passive and limited information processing. Therefore, it is the degree of involvement that determines the consumer's level of motivation to search for information and acquire knowledge about a product or service.

The Degree of ______ Determines the Consumer's Level of Motivation