After using fitness equipment or nutritional supplements, a consumer feels better physically, or is complimented on his or her appearance by friends, that consumer is then more likely to continue using the equipment or supplements and possibly to engage in other fitness-related activities. This example defines:
A) product involvement.
B) learning.
C) reinforcement.
D) response.

Question

Quizplus · Accepted Answer

This example describes the process of reinforcement, where the positive consequences of using fitness equipment or supplements (feeling better physically, receiving compliments) increase the likelihood that the consumer will continue using them.

After Using Fitness Equipment or Nutritional Supplements, a Consumer Feels