According to the theory-of-reasoned-action model, the best indicator of behaviour is the consumer's:
A) past purchasing history.
B) intention to act.
C) motive for purchasing.
D) strength of the product evaluation.

Question

Quizplus · Accepted Answer

The theory-of-reasoned-action model suggests that an individual's intention to act is the strongest predictor of their actual behavior. This is because intentions are influenced by attitudes, subjective norms, and perceived behavioral control, all of which can affect an individual's likelihood of engaging in a specific behavior. While past purchasing history and product evaluation can provide insight into behavior, they are not as strong of indicators as intention. Motive for purchasing may also be a factor in behavior, but it is typically included in the attitude component of the theory and would therefore be reflected in the individual's intention.

According to the Theory-Of-Reasoned-Action Model, the Best Indicator of Behaviour