Question 1

According to the attitude-toward-object model, the consumer's attitude toward a product is a function of:
A) price.
B) communication messages the consumer receives.
C) the presence or absence of certain product-specific beliefs or attitudes.
D) the consumer's intention to behave in a certain way.

Accepted Answer

According to the attitude-toward-object model, the consumer's attitude toward a product is based on their product-specific beliefs or attitudes, such as the perceived quality, features, benefits, and disadvantages of the product. Price and communication messages may influence the consumer's attitude indirectly by shaping their beliefs about the product, but they are not the direct determinants of attitude. The consumer's intention to behave in a certain way may be a consequence of their attitude, but it is not the same as attitude itself.

Question 2

In addition to attitude towards behaviour and subjective norm, the theory of planned behaviour also includes which of the following?
A) Behaviour.
B) Perceived behavioural control.
C) Intention.
D) All of the above.

Accepted Answer

The theory of planned behaviour includes all three components - attitude towards behaviour, subjective norm, and perceived behavioural control - as well as intention.

Question 3

According to the theory-of-reasoned-action model, the best indicator of behaviour is the consumer's:
A) past purchasing history.
B) intention to act.
C) motive for purchasing.
D) strength of the product evaluation.

Accepted Answer

The theory-of-reasoned-action model suggests that an individual's intention to act is the strongest predictor of their actual behavior. This is because intentions are influenced by attitudes, subjective norms, and perceived behavioral control, all of which can affect an individual's likelihood of engaging in a specific behavior. While past purchasing history and product evaluation can provide insight into behavior, they are not as strong of indicators as intention. Motive for purchasing may also be a factor in behavior, but it is typically included in the attitude component of the theory and would therefore be reflected in the individual's intention.

Question 4

Which of the following is not an example of a multi-attribute attitude model?
A) Attitude-toward-object model.
B) Conative-component model.
C) Attitude-toward-behaviour model.
D) Theory of planned behaviour model.

Accepted Answer

The conative-component model is not a multi-attribute attitude model, as it focuses on the behavioral aspect of attitudes rather than the cognitive and affective aspects that are central to multi-attribute models such as the attitude-toward-object model, attitude-toward-behaviour model, and theory of planned behaviour model.

Question 5

In order to understand intention, we need to measure the subjective norms that influence an individual's intention to act according to which theory?
A) Trying to consume model.
B) Theory of reasoned action.
C) Attitude toward behaviour.
D) Theory of planned behaviour.

Accepted Answer

The Theory of Reasoned Action posits that an individual's intention to perform a behavior is influenced by subjective norms and attitudes towards the behavior.

Question 6

The likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude-object deals with the tricomponent attitude model's:
A) affective component.
B) behavioural component.
C) conative component.
D) cerebral component.

Accepted Answer

The conative component deals with an individual's likelihood or tendency to behave in a certain way towards the attitude object. This component relates to behavioral action or intention. The affective component deals with emotional reactions or feelings towards an attitude object while the cognitive component relates to a person's beliefs and thoughts about an attitude object. The cerebral component is not a component in the tricomponent attitude model.

Question 7

The multi-attribute attitude model which measures the individual's attitude toward behaving or acting with respect to an object would be the:
A) attitude-toward-motive model.
B) attitude-toward-belief model.
C) theory-of-reasoned-action model.
D) attitude-toward-behaviour model.

Accepted Answer

The attitude-toward-behaviour model (also known as the theory of planned behaviour) measures an individual's attitude toward behaving or acting with respect to an object or situation. It takes into account their beliefs about the object, their evaluation of those beliefs, and the perceived social norms surrounding the behaviour. Therefore, D is the best choice. The attitude-toward-motive model (A) measures an individual's attitude toward the motive for performing a behaviour, while the attitude-toward-belief model (B) measures an individual's attitude toward the beliefs they hold about an object. The theory-of-reasoned-action model (C) is a more general model that incorporates beliefs, attitudes, norms, and intentions to predict behaviour.

Question 8

If a firm wanted to know how its brand of ink pen was perceived by the target market, from the list below, the most appropriate model to use would be the:
A) attitude-toward-behaviour model.
B) attitude-toward-motive model.
C) attitude-toward-belief model.
D) attitude-toward-object model.

Accepted Answer

The attitude-toward-object model is the most appropriate for understanding how the target market perceives a particular object, such as a brand of ink pen. This model assumes that attitudes are based on the evaluations of the object itself rather than the beliefs or attitudes toward behaviours or motives. It is focused on measuring consumer attitudes towards a specific object or product.

Question 9

The attempt to tie consumers' attitudes with their expected consumption takes place in the tricomponent attitude model's:
A) affective component.
B) conative component.
C) behavioural component.
D) cerebral component.

Accepted Answer

The conative component of the tricomponent attitude model relates to the likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude object, which includes expected consumption behavior.

Question 10

In accordance with the theory-of-reasoned-action model, to understand intention, marketers also need to measure the _____ that influence an individual's intention to act.
A) opinions
B) behavioural attitudes
C) cognitive attitudes
D) subjective norms

Accepted Answer

The theory-of-reasoned-action model suggests that an individual's intention to act is influenced by their subjective norms, which are the perceived social expectations and pressures to perform or not perform a specific behavior. Therefore, measuring subjective norms along with attitudes is essential for understanding consumer intention.

Question 11

Like the tricomponent model, the ________ model represents an integration of attitude components into a structure that is designed to lead to a better explanation and better predictions of behaviour.
A) theory-of-planned-behaviour
B) attitude-toward-object
C) theory-of-reasoned-action
D) attitude-toward-behaviour

Accepted Answer

The tricomponent model and the theory of reasoned action are both integrative models that provide a framework for understanding the relationship between attitudes and behaviour. The theory of planned behaviour (A) is an extension of the theory of reasoned action, while the attitude-toward-object (B) and attitude-toward-behaviour (D) models focus on the role of attitudes in shaping perceptions of specific objects or behaviours. Therefore, the best choice is C, the theory-of-reasoned-action model.

Question 12

If you were going to use a multi-attribute attitude model and you had interest in understanding an intention to act, you would employ the:
A) attitude-toward-object model.
B) attitude-toward-behaviour model.
C) attitude-toward-belief model.
D) theory-of-reasoned-action model.

Accepted Answer

The theory-of-reasoned-action model is focused on understanding an individual's intention to perform a specific behavior. It takes into account their attitudes towards the behavior, subjective norms, and perceived behavioral control. This makes it the best choice for understanding intention to act using a multi-attribute attitude model.

Question 13

Among the multi-attribute attitude models, the one directed more at understanding the purchase process is the:
A) attitude-toward-object model.
B) attitude-toward-belief model.
C) attitude-toward-behaviour model.
D) theory-of-reasoned-action model.

Accepted Answer

The attitude-toward-behaviour model is directed more at understanding the purchase process because it focuses on the factors that influence consumers' actual purchase behaviours, such as their attitudes toward the product and their perceptions of the social norms and situational factors that affect the purchase decision. This model also takes into account the consumers' past experiences and situational factors that may influence their purchase behaviour. Other multi-attribute attitude models, such as the attitude-toward-object model and attitude-toward-belief model, focus more on the consumers' general attitudes toward the product or brand, rather than their actual purchase behaviour. The theory-of-reasoned-action model is also directed at understanding behaviour, but it emphasizes the role of subjective norms and perceived behavioural control in predicting behavioural intentions and actual behaviours.

Question 14

In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's:
A) attitude.
B) level of familiarity.
C) intention to buy.
D) attitude toward the object.

Accepted Answer

The conative component of the tricomponent attitude model refers to the behavioral or action-oriented component, which reflects the individual's intention to take a specific action, such as purchasing a product. Therefore, option C stating that the conative component represents the consumer's intention to buy is the correct choice.

Question 15

Which of the following is not a reason why the attitude-toward-behaviour model may be more useful to marketers than the attitude-toward-object model?
A) The attitude-toward-behaviour model has proven to correspond more closely to actual behaviour than the attitude-toward-object model.
B) The attitude toward-behaviour model is a more recent model and therefore more applicable to today's society.
C) The attitude-toward-behaviour model focuses more on the purchase intent of a consumer.
D) A person may have a positive attitude towards the object, but a negative attitude to ever purchasing the object.

Accepted Answer

The statement "The attitude toward-behaviour model is a more recent model and therefore more applicable to today's society" is incorrect as the attitude-toward-object model and the attitude-toward-behaviour model were developed around the same time. The other options are all valid reasons why the attitude-toward-behaviour model may be more useful to marketers.

Question 16

In the multi-attribute attitude model that identifies intention to act, the two components included in the intention to act are; the subjective norm and:
A) attitude toward the motive.
B) attitude toward the belief.
C) attitude toward the object.
D) attitude toward the behaviour.

Accepted Answer

The two components included in the intention to act are the subjective norm and attitude toward the behavior. The subjective norm refers to the perceived social pressure to perform or not perform the behavior, while attitude toward the behavior refers to the individual's personal evaluation of performing or not performing the behavior. Therefore, the correct answer is D) attitude toward the behavior.

Question 17

The multi-attribute attitude model which has the same three components as the tricomponent model is the:
A) attitude-toward-object model.
B) attitude-toward-behaviour model.
C) theory-of-reasoned-action model.
D) attitude-toward-motive model.

Accepted Answer

The theory-of-reasoned-action model has the same three components as the tricomponent model, namely affective, behavioral and cognitive. The multi-attribute attitude model is similar but goes beyond the tricomponent model by focusing on the specific attributes or beliefs that contribute to an overall attitude, rather than simply measuring overall attitudes towards an object or behavior. The attitude-toward-object model and attitude-toward-behavior model are both variations of the tricomponent model, and the attitude-toward-motive model is not a commonly recognized model in the field of psychology.

Question 18

According to the theory of reasoned action, for researchers to understand the subjective norm about the purchase of a new VW Beetle car by a student, they would have to identify three things; which of the following is not one of them?
A) His referent others.
B) His beliefs about how each referent other would respond to his purchase decision.
C) His motivation to comply with his referent.
D) The environmental impediments that will come between him and his new car.

Accepted Answer

The theory of reasoned action focuses on the individual's attitude and subjective norm toward a specific behavior. Environmental impediments are not directly related to the subjective norm and are therefore not one of the three things that the theory suggests researchers should identify. The other options, A, B, and C, are all relevant to understanding the subjective norm.

Question 19

The multi-attribute attitude model that is most suitable for measuring attitudes toward a product or specific brand would be the:
A) attitude-toward-behaviour model.
B) attitude-toward-motive model.
C) attitude-toward-object model.
D) theory-of-reasoned-action model.

Accepted Answer

The attitude-toward-object model is the most suitable for measuring attitudes toward a product or specific brand. This model takes into account the beliefs and evaluations a consumer has about a particular object, such as a product, and how these evaluations influence their overall attitude towards the object. This is particularly helpful when trying to understand why consumers prefer one brand over another or why they are loyal to a particular product.

Question 20

Samantha was using a multi-attribute attitude model that used intention to act as the best indicator of behaviour. Samantha was employing the:
A) theory-of-reasoned-action model.
B) attitude-toward-behaviour model.
C) attitude-toward-belief model.
D) attitude-toward-motive model.

Accepted Answer

The theory-of-reasoned-action model uses intention to act as the best predictor of behaviour. The other models listed do not specifically rely on intention as a predictor of behaviour.

Quiz 7: Consumer attitudes—attitude development and change

According to the attitude-toward-object model, the consumer's attitude toward a product is a function of:

In addition to attitude towards behaviour and subjective norm, the theory of planned behaviour also includes which of the following?

According to the theory-of-reasoned-action model, the best indicator of behaviour is the consumer's:

Which of the following is not an example of a multi-attribute attitude model?

In order to understand intention, we need to measure the subjective norms that influence an individual's intention to act according to which theory?

The likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude-object deals with the tricomponent attitude model's:

The multi-attribute attitude model which measures the individual's attitude toward behaving or acting with respect to an object would be the:

If a firm wanted to know how its brand of ink pen was perceived by the target market, from the list below, the most appropriate model to use would be the:

The attempt to tie consumers' attitudes with their expected consumption takes place in the tricomponent attitude model's:

In accordance with the theory-of-reasoned-action model, to understand intention, marketers also need to measure the _____ that influence an individual's intention to act.

Like the tricomponent model, the ________ model represents an integration of attitude components into a structure that is designed to lead to a better explanation and better predictions of behaviour.

If you were going to use a multi-attribute attitude model and you had interest in understanding an intention to act, you would employ the:

Among the multi-attribute attitude models, the one directed more at understanding the purchase process is the:

In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's:

Which of the following is not a reason why the attitude-toward-behaviour model may be more useful to marketers than the attitude-toward-object model?

In the multi-attribute attitude model that identifies intention to act, the two components included in the intention to act are; the subjective norm and:

The multi-attribute attitude model which has the same three components as the tricomponent model is the:

According to the theory of reasoned action, for researchers to understand the subjective norm about the purchase of a new VW Beetle car by a student, they would have to identify three things; which of the following is not one of them?

The multi-attribute attitude model that is most suitable for measuring attitudes toward a product or specific brand would be the:

Samantha was using a multi-attribute attitude model that used intention to act as the best indicator of behaviour. Samantha was employing the: