The multi-attribute attitude model that is most suitable for measuring attitudes toward a product or specific brand would be the:
A) attitude-toward-behaviour model.
B) attitude-toward-motive model.
C) attitude-toward-object model.
D) theory-of-reasoned-action model.

Question

Quizplus · Accepted Answer

The attitude-toward-object model is the most suitable for measuring attitudes toward a product or specific brand. This model takes into account the beliefs and evaluations a consumer has about a particular object, such as a product, and how these evaluations influence their overall attitude towards the object. This is particularly helpful when trying to understand why consumers prefer one brand over another or why they are loyal to a particular product.

The Multi-Attribute Attitude Model That Is Most Suitable for Measuring