According to the theory of reasoned action, for researchers to understand the subjective norm about the purchase of a new VW Beetle car by a student, they would have to identify three things; which of the following is not one of them?
A) His referent others.
B) His beliefs about how each referent other would respond to his purchase decision.
C) His motivation to comply with his referent.
D) The environmental impediments that will come between him and his new car.

Question

Quizplus · Accepted Answer

The theory of reasoned action focuses on the individual's attitude and subjective norm toward a specific behavior. Environmental impediments are not directly related to the subjective norm and are therefore not one of the three things that the theory suggests researchers should identify. The other options, A, B, and C, are all relevant to understanding the subjective norm.

According to the Theory of Reasoned Action, for Researchers to Understand