Consumers who have a high need for cognition are likely to:
A) form positive attitudes in response to ads that feature an attractive model or a celebrity.
B) form a positive attitude in response to ads or direct mail that are rich in product information.
C) form negative attitudes towards ads that are rich in product information.
D) feel neutral towards ads that feature attractive models or product information.

Question

Quizplus · Accepted Answer

Consumers who have a high need for cognition enjoy processing and analyzing information, which means they are more likely to form positive attitudes towards ads or direct mail that are rich in product information. Ads featuring attractive models or celebrities may catch their attention, but they are less likely to be influenced by them compared to product information.

Consumers Who Have a High Need for Cognition Are Likely