The theory of trying to consume is designed to:
A) measure the frequency of usage.
B) account for the cases in which the outcome is not certain but instead reflects the consumer's intention to consume.
C) measure the dissatisfaction with the purchase.
D) measure the negative gap between expectations and satisfaction.

Question

Quizplus · Accepted Answer

The theory of trying to consume accounts for the cases in which the outcome is not certain but instead reflects the consumer's intention to consume. It is used to explain the factors that influence a consumer's decision-making process, even when they may not ultimately make a purchase. The other options (A, C, D) are not accurate descriptions of the theory of trying to consume.

The Theory of Trying to Consume Is Designed To