In an effort to understand the impact of advertising on consumer attitudes towards particular products or brands, considerable attention has been paid to developing what has been referred to as:
A) attitude-toward-object models.
B) theory-of-reasoned-action models.
C) attitude-toward-behaviour models.
D) attitude-toward-the-ad models.

Question

Quizplus · Accepted Answer

Attitude-toward-the-ad models specifically focus on understanding how consumers' attitudes towards advertisements influence their attitudes towards the products or brands being advertised. This approach is central to advertising research because it directly links the impact of advertising efforts to consumer perceptions and attitudes, making it a key area of study for marketers aiming to evaluate and improve the effectiveness of their advertising strategies.

In an Effort to Understand the Impact of Advertising on Consumer