In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's:
A) attitude.
B) level of familiarity.
C) intention to buy.
D) attitude toward the object.

Question

Quizplus · Accepted Answer

The conative component of the tricomponent attitude model refers to the behavioral or action-oriented component, which reflects the individual's intention to take a specific action, such as purchasing a product. Therefore, option C stating that the conative component represents the consumer's intention to buy is the correct choice.

In Marketing and Consumer Research, the Conative Component of the Tricomponent