If you were going to use a multi-attribute attitude model and you had interest in understanding an intention to act, you would employ the:
A) attitude-toward-object model.
B) attitude-toward-behaviour model.
C) attitude-toward-belief model.
D) theory-of-reasoned-action model.

Question

Quizplus · Accepted Answer

The theory-of-reasoned-action model is focused on understanding an individual's intention to perform a specific behavior. It takes into account their attitudes towards the behavior, subjective norms, and perceived behavioral control. This makes it the best choice for understanding intention to act using a multi-attribute attitude model.

If You Were Going to Use a Multi-Attribute Attitude Model