The attempt to tie consumers' attitudes with their expected consumption takes place in the tricomponent attitude model's:
A) affective component.
B) conative component.
C) behavioural component.
D) cerebral component.

Question

Quizplus · Accepted Answer

The conative component of the tricomponent attitude model relates to the likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude object, which includes expected consumption behavior.

The Attempt to Tie Consumers' Attitudes with Their Expected Consumption