Question 1

Blue collar, grey collar and white collar, is a(an) ______ social class schema.
A) occupation
B) education
C) three-category
D) most commonly used division of

Accepted Answer

Three-category social class schema refers to the division of society into three broad categories: blue collar (working class), grey collar (service class), and white collar (professional class).

Question 2

When marketers use social class to develop a separate marketing mix for that group, then they would be using social class as a basis for:
A) comparison.
B) a hierarchical classification.
C) a frame of reference.
D) market segmentation.

Accepted Answer

Social class is often used as a basis for market segmentation, which involves dividing a larger market into specific groups with similar needs or characteristics. By crafting a separate marketing mix tailored to a specific social class, marketers can better meet the unique wants and needs of that group and improve the effectiveness of their marketing efforts.

Question 3

Social class schemas are divided in many ways, starting from a two-category schema all the way to a _______-category social class schema.
A) five
B) six
C) nine
D) thirteen

Accepted Answer

Social class schemas can be divided into various categories, from a two-category schema (upper class and lower class) to a nine-category schema (such as the Great British Class Survey). However, the option given in the question is a thirteen-category schema, so none of the other options are correct.

Question 4

The fact that some people purchase a product to show status whilst they may not purchase another product that they perceive is aimed at a social class that is beneath them indicates that social class is:
A) subjective.
B) objective.
C) indefinite.
D) hierarchical.

Accepted Answer

Social class is hierarchical because people perceive some products as being aimed at a social class that is beneath them, indicating that there is a hierarchy of social classes.

Question 5

Tom is studying a recently discovered PNG tribe. He is examining the ways of the tribe to determine if their society has a hierarchy of distinct status classes. Tom is interested in whether or not the tribe has a(n):
A) elected leader.
B) medicine man.
C) democracy.
D) social class.

Accepted Answer

The question clearly states that Tom is investigating whether the tribe has a hierarchy of status classes. This suggests that he is looking for evidence of social classes within the tribe. Therefore, choice D, social class, is the most appropriate answer. Choices A, B, and C are not directly related to the concept of social classes.

Question 6

To many people, social class categories suggest that others are equal to them (about the same social class), superior to them (higher social class) or inferior to them (lower social class). This can also be referred to as a:
A) membership group.
B) comparative group.
C) reference group.
D) opinion leader.

Accepted Answer

This concept is referred to as a "reference group." Reference groups are groups that individuals compare themselves to for the purpose of evaluating their own behaviors, attitudes, and values. They can include groups that individuals aspire to join or belong to, as well as those they compare themselves against to assess their own social standing.

Question 7

Which of the following statements regarding the use of a social class schema in Australia is not true?
A) Australia is very similar to the USA and can therefore adapt social class schema from the USA.
B) The distribution of wealth in Australia has been more even than in some other countries.
C) Social mobility has been relatively high, with fewer barriers than exist in other cultures.
D) The gap between rich and poor is widening.

Accepted Answer

Australia has a unique social class schema and is not similar to the USA. While there may be some similarities, it is not appropriate to simply adapt a schema from another country without considering the specific cultural and societal factors that shape social class in Australia.

Question 8

To many people, social class membership serves as a(an) _____ for the development of their attitudes and behaviours.
A) comparative group
B) reference group
C) membership group
D) opinion leader

Accepted Answer

A reference group is a group to which an individual looks in order to determine his or her own standards and attitudes. Social class membership can serve as a reference group, as individuals compare themselves to and model themselves after others in their social class.

Question 9

To say that social class membership serves consumers as a basis for the development of their attitudes and behaviour indicates that it is being used as:
A) market segmentation.
B) a reference group.
C) a hierarchical classification.
D) a behavioural factor.

Accepted Answer

Social class membership often influences individuals' attitudes and behaviors because they look to their class peers for guidance on how to act, what to buy, and what norms to follow, making it a reference group.

Question 10

______ is defined as the division of members of a society into a hierarchy of distinct status classes, so that members of each class have relatively the same status, and members of all other classes have either more or less status.
A) A target market
B) A subculture
C) Social class
D) Maslow's hierarchy of needs

Accepted Answer

The definition given in the question describes social class, which is the division of society into distinct status levels based on factors such as income, occupation, education, and wealth. Target market refers to a specific group of consumers towards whom marketing efforts are directed. Subculture refers to a group within a larger culture that shares certain beliefs, values, and practices that differ from those of the larger culture. Maslow's hierarchy of needs is a theory that explains human motivation and the progression of needs from basic physiological needs to self-actualization.

Question 11

Which of the following is not a variable used to measure social class?
A) Income.
B) Education.
C) Ethnicity.
D) Occupation.

Accepted Answer

Ethnicity is not a variable used to measure social class. Social class is typically determined by one's income, education, and occupation. While ethnicity may intersect with social class, it is not a direct indicator of one's social standing.

Question 12

Which of the following statements is false?
A) Australia is the world's fifth most unequal developed nation.
B) Australians believe inequality is decreasing.
C) In Australia, the occupations of lawyer or doctor are often more highly valued than those of truck driver or cleaner.
D) People who are better educated or have more prestigious occupations generally have a higher status than people with little education or in less prestigious occupations.

Accepted Answer

According to a survey by the Australia Institute, only 12% of Australians believe that inequality is decreasing, while 65% believe it is increasing. Therefore, statement B is false.

Question 13

The division of the population into blue-collar and white-collar workers is called a(an) _______ social class schema.
A) two-category
B) three-category
C) occupation division
D) education division

Accepted Answer

The division of the population into blue-collar and white-collar workers is a binary or two-category social class schema. It divides the population based on the type of work they do, rather than educational or occupational levels.

Question 14

Lily wants to impress her friends who are coming over for afternoon tea and therefore purchases an expensive and luxurious tea set. This type of conspicuous consumption is also called:
A) social class
B) status consumption
C) social comparison theory
D) materialism

Accepted Answer

Status consumption refers to the purchase of goods and services for the purpose of displaying one's wealth or social status. In this scenario, Lily is buying an expensive and luxurious tea set to impress her friends, indicating that she is engaging in status consumption. Social class refers to a grouping of people based on their social and economic status, social comparison theory states that people evaluate their own worth based on comparisons with others, and materialism refers to a preoccupation with material possessions and consumer goods, but none of these terms specifically fit the scenario described in the question.

Question 15

Dividing the social class continuum into a number of social classes is also known as breaking social class into:
A) divisions.
B) portions.
C) strata.
D) groups.

Accepted Answer

Dividing the social class continuum into a number of social classes is known as breaking social class into strata, which refers to distinct levels or layers of society based on social status, income, education, and occupation. Divisions, portions, and groups do not accurately capture the concept of stratification within social class.

Question 16

The relative ranking of members of each social class in terms of specific status factors is known as:
A) power.
B) educational attainment.
C) prestige.
D) status.

Accepted Answer

Status refers to the relative ranking of members of each social class in terms of specific status factors.

Question 17

When product usage can be correlated with a particular social class membership, then social class would be considered to be an excellent variable to use as a basis for:
A) market segmentation.
B) a hierarchical classification.
C) a frame of reference. d	comparison.

Accepted Answer

Social class is an effective variable for market segmentation because it allows companies to identify specific groups of consumers with similar purchasing behaviors and preferences. By understanding the characteristics of each social class, marketers can tailor their products, advertising, and promotions to appeal to their target audience more effectively. This can lead to increased sales and customer loyalty.

Question 18

The demographic (socioeconomic) variable that is not generally used to define one's status is:
A) family income.
B) occupational status.
C) educational attainment.
D) location of residence.

Accepted Answer

While location of residence can impact access to resources and opportunities, it is not typically used as a primary indicator of socioeconomic status. Family income, occupational status, and educational attainment are more commonly recognized as defining factors.

Question 19

Researchers often measure social class in terms of status. Which of the following is not considered a status factor?
A) Wealth.
B) Power.
C) Culture.
D) Prestige.

Accepted Answer

Culture is not considered a status factor because it is more related to ethnicity or nationality rather than social class. Wealth, power, and prestige are all factors that determine social class and status.

Question 20

Researchers often measure social class in terms of:
A) income.
B) power.
C) social status.
D) upward mobility.

Accepted Answer

The answer of Researchers often measure social class in terms...

Quiz 10: Social class and consumer behaviour

Blue collar, grey collar and white collar, is a(an) ______ social class schema.

When marketers use social class to develop a separate marketing mix for that group, then they would be using social class as a basis for:

Social class schemas are divided in many ways, starting from a two-category schema all the way to a _______-category social class schema.

The fact that some people purchase a product to show status whilst they may not purchase another product that they perceive is aimed at a social class that is beneath them indicates that social class is:

Tom is studying a recently discovered PNG tribe. He is examining the ways of the tribe to determine if their society has a hierarchy of distinct status classes. Tom is interested in whether or not the tribe has a(n) :

To many people, social class categories suggest that others are equal to them (about the same social class) , superior to them (higher social class) or inferior to them (lower social class) . This can also be referred to as a:

Which of the following statements regarding the use of a social class schema in Australia is not true?

To many people, social class membership serves as a(an) _____ for the development of their attitudes and behaviours.

To say that social class membership serves consumers as a basis for the development of their attitudes and behaviour indicates that it is being used as:

______ is defined as the division of members of a society into a hierarchy of distinct status classes, so that members of each class have relatively the same status, and members of all other classes have either more or less status.

Which of the following is not a variable used to measure social class?

Which of the following statements is false?

The division of the population into blue-collar and white-collar workers is called a(an) _______ social class schema.

Lily wants to impress her friends who are coming over for afternoon tea and therefore purchases an expensive and luxurious tea set. This type of conspicuous consumption is also called:

Dividing the social class continuum into a number of social classes is also known as breaking social class into:

The relative ranking of members of each social class in terms of specific status factors is known as:

When product usage can be correlated with a particular social class membership, then social class would be considered to be an excellent variable to use as a basis for:

The demographic (socioeconomic) variable that is not generally used to define one's status is:

Researchers often measure social class in terms of status. Which of the following is not considered a status factor?

Researchers often measure social class in terms of: