In the theory of trying to consume, the consumer's attempts to consume may be a result of _____ or _____ impediments that prevent the desired action or outcome.
A) personal; social
B) personal; environmental
C) social; environmental
D) physical; economic

Question

Quizplus · Accepted Answer

The theory of trying to consume suggests that consumers may face personal or environmental impediments that prevent them from consuming a desired product or service. Personal impediments refer to factors such as lack of motivation or ability, while environmental impediments include factors such as availability and accessibility of the product, and social norms and expectations. Therefore, the best choice is B, which includes both personal and environmental impediments.

In the Theory of Trying to Consume, the Consumer's Attempts