The multi-attribute attitude model that seems to best explain situations in which the behaviour under study is a goal is the:
A) attitude-toward-object model.
B) attitude-toward-behaviour model.
C) theory-of-reasoned-action model.
D) theory-of-trying-to-consume model.

Question

Quizplus · Accepted Answer

The theory-of-trying-to-consume model is specifically designed to explain situations where the behavior under study is a goal, focusing on the efforts to consume or purchase as opposed to the actual consumption or purchase itself. This model acknowledges the challenges and efforts involved in trying to achieve a consumption-related goal.

The Multi-Attribute Attitude Model That Seems to Best Explain Situations