A variety of tactics are adopted by consumers to reduce the effect of post-purchase dissonance. Which of the following is not one of them?
A) Consumers seek out ads that support their choice.
B) Consumers try to sell friends on the features of the brand.
C) Consumers look to known satisfied consumers for reassurance.
D) Consumers seek out competitor's ads to reassure them of their better choice.

Question

Quizplus · Accepted Answer

Seeking out competitor's ads would not reduce post-purchase dissonance, but rather further increase it by exposing the consumer to alternative choices and potential regret. Therefore, D is not one of the tactics that consumers adopt to reduce the effect of post-purchase dissonance.

A Variety of Tactics Are Adopted by Consumers to Reduce