The elaboration likelihood model proposes that consumers' attitudes are changed by two distinctly different routes to persuasion: ______ routes and ______ routes.
A) central; logical
B) main; secondary
C) central; peripheral
D) rational; emotional

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that attitudes can be changed through two different routes to persuasion: central and peripheral routes. The central route involves using logical and rational arguments, while the peripheral route relies on emotional cues, such as endorsements or superficial characteristics of the product or message. Therefore, choice C is the correct answer.

The Elaboration Likelihood Model Proposes That Consumers' Attitudes Are Changed