When Panadol makes a dramatic assertion that it has product superiority over Nurofen by claiming it lasts longer and is gentler, it is using which of the following attitude change strategies?
A) Changing the relative evaluation of attributes.
B) Changing brand beliefs.
C) Changing beliefs about competitor brands.
D) Changing the overall brand rating.

Question

Quizplus · Accepted Answer

Panadol is attempting to change consumer beliefs about its competitor, Nurofen, by asserting that its own product lasts longer and is gentler, thus influencing perceptions of Nurofen negatively.

When Panadol Makes a Dramatic Assertion That It Has Product