To say that social class membership serves consumers as a basis for the development of their attitudes and behaviour indicates that it is being used as:
A) market segmentation.
B) a reference group.
C) a hierarchical classification.
D) a behavioural factor.

Question

Quizplus · Accepted Answer

Social class membership often influences individuals' attitudes and behaviors because they look to their class peers for guidance on how to act, what to buy, and what norms to follow, making it a reference group.

To Say That Social Class Membership Serves Consumers as a Basis