The age subculture that is most influenced by friends and peers and more likely to be disloyal to brands but highly loyal to relationships is the _____ subculture.
A) baby boomers
B) generation X
C) busters
D) generation Y

Question

Quizplus · Accepted Answer

Generation Y, also known as millennials, are the age subculture that is most influenced by their friends and peers. They are known for being disloyal to brands but highly loyal to relationships, meaning that they value experiences and connections over material possessions.

The Age Subculture That Is Most Influenced by Friends and Peers