Question 1

When it comes to marketing, generation Xers are more likely to be:
A) value-oriented.
B) price-oriented.
C) buying for indulgence.
D) conspicuous consumers.

Accepted Answer

The answer of When it comes to marketing, generation Xers...

Question 2

Jocelyn is a single 35-year-old who is a receptionist at a nursing home. Although the pay is not high, she is satisfied with her job because she enjoys it. Jocelyn would be considered to be a member of:
A) the baby boomers.
B) generation X.
C) the elderly.
D) the affluent.

Accepted Answer

Based on the information provided, Jocelyn is likely a member of generation X, which includes individuals born between the mid-1960s and early 1980s. This generation is characterized by a focus on work-life balance and personal fulfillment, which aligns with Jocelyn's satisfaction in her job despite the low pay. The other options (baby boomers, elderly, and affluent) do not fit the description of Jocelyn's age or circumstances.

Question 3

When it comes to marketing, baby boomers are:
A) brand embracing.
B) against branding.
C) brand loyal.
D) brand switchers.

Accepted Answer

Baby boomers are typically brand loyal and prefer to stick with familiar brands they trust. They are less likely to try new brands or switch to competitors. This is due to their values of stability and reliability.

Question 4

Generation Y is also known as:
A) busters.
B) slackers.
C) echo boomers.
D) yuppies.

Accepted Answer

Generation Y is also known as echo boomers because they are the children of baby boomers and their birth rate peaked in the 1980s and 1990s, producing an "echo" of the earlier baby boom generation. The other options (A, B, and D) are outdated or overly-negative terms that do not accurately describe this generation.

Question 5

Marketers expecting to sell to members of generation X should:
A) use hard sell.
B) advertise in the newspaper.
C) use network television.
D) none of the above.

Accepted Answer

None of the given options are effective for marketing to generation X. This group values authenticity, personalized experiences, and convenience, so marketers should focus on creating targeted, relevant, and convenient advertising that resonates with their lifestyle and values. Social media, email marketing, and content marketing are effective ways to reach this demographic.

Question 6

______ have been used to describe groups of individuals who were born in a particular era.
A) Generations
B) Age cohorts
C) Ancestry
D) None of the above

Accepted Answer

The answer of ______ have been used to describe groups...

Question 7

Which of the following is not a characteristic of the yuppie subculture?
A) They are well educated.
B) They are well-off financially.
C) They are sceptical of marketing efforts.
D) They are good targets for travel and physical fitness equipment.

Accepted Answer

The yuppie subculture is typically characterized by being well-educated and financially successful, as well as valuing luxury goods and experiences. They are often perceived as being materialistic and self-focused. However, being sceptical of marketing efforts is not typically considered a defining characteristic of this group. Additionally, yuppie may be a dated term as it was more commonly used in the 1980s.

Question 8

The single largest distinctive age category alive today is:
A) the baby boomers.
B) generation X.
C) the elderly.
D) the affluent.

Accepted Answer

The baby boomers, born between 1946 and 1964, represent the single largest distinctive age category alive today, due to the significant increase in births following World War II.

Question 9

Yuppies are members of the _____ subculture.
A) generation X
B) baby boomer
C) senior
D) generation Y

Accepted Answer

Yuppies, or "young urban professionals," emerged as a subculture primarily among the baby boomer generation during the 1980s.

Question 10

Which of the following is not a characteristic of the baby boomer subculture?
A) They are comfortable with technology.
B) They are the single largest distinctive age category.
C) They are consumption-oriented.
D) Yuppies are one of the sub-segments in this category.

Accepted Answer

Baby boomers are generally less comfortable with technology compared to younger generations, as they did not grow up with it.

Question 11

The perceptions that most people have when they hear the general term 'baby boomers' is most consistent with the subgroup known as:
A) younger boomers.
B) older boomers.
C) affluent boomers.
D) Yers.

Accepted Answer

The term "baby boomers" generally refers to those born between 1946 and 1964, which includes both younger and older boomers. However, the perceptions most people have of the term are often associated with the older segment of the group, who are now in their 60s and 70s and have been influential in shaping cultural, political, and economic trends. Affluence and the term "Yers" are not commonly associated with baby boomers.

Question 12

The fact that yuppies are getting married, having children and, as a result, are changing their lifestyle requirements is disturbing news for:
A) status brand name producers.
B) low-priced products.
C) well-known brands.
D) producers of technological products.

Accepted Answer

Status brand name producers rely on the image and aspiration of their brand to attract customers. The fact that yuppies are changing their lifestyle requirements means that they may no longer prioritize the same status symbols, and may switch to lower-priced or more practical options, which in turn threatens the profitability of status brand name producers.

Question 13

The largest age subculture is the _____ subculture.
A) generation X
B) generation Y
C) baby boomers
D) senior

Accepted Answer

Baby boomers, born between 1946 and 1964, make up the largest age subculture in most countries. They currently range in age from 57 to 75, and their sheer size and spending power have significant economic and cultural implications.

Question 14

The major religious denomination in Australia is:
A) Roman Catholic.
B) Islam.
C) Anglican.
D) Orthodox.

Accepted Answer

According to the 2016 Census, Roman Catholic is the largest religious denomination in Australia, with 22.6% of the population identifying as Catholic. Anglican is the second-largest denomination, with 13.3% of the population identifying as Anglican. Islam and Orthodox each make up less than 3% of the population.

Question 15

The age subculture that is most influenced by friends and peers and more likely to be disloyal to brands but highly loyal to relationships is the _____ subculture.
A) baby boomers
B) generation X
C) busters
D) generation Y

Accepted Answer

Generation Y, also known as millennials, are the age subculture that is most influenced by their friends and peers. They are known for being disloyal to brands but highly loyal to relationships, meaning that they value experiences and connections over material possessions.

Question 16

Which of the following is not a reason why Australian marketers tend to avoid market segmentation based on race?
A) Many Australians appear uncomfortable using race as a legitimate means of segmenting society.
B) The time of arrival of non-English-speaking background (NESB) immigrants is more critical to their economic status than their race.
C) How long a NESB family has lived in Australia is more likely to affect their spending habits than their race.
D) All of the above are reasons why Australians tend to avoid market segmentation based on race.

Accepted Answer

All of the given statements are reasons why Australian marketers tend to avoid market segmentation based on race.

Question 17

Generation X could be characterised as all of the following except:
A) they do not like labels.
B) they are cynical and do not want to be marketed to.
C) they grew up in the Internet era.
D) they view job satisfaction as more important than salary.

Accepted Answer

Generation X did not grow up in the Internet era. They were born between 1965-1980, which was before the widespread use of the Internet.

Question 18

Which of the following statements about Maori is false?
A) Unlike the Australian Indigenous population, Maori own significant assets in land, fishing and forestry.
B) The Maori population has a young age structure (over half are younger than 30).
C) Maori are more likely to live in extended families with more than one family per household.
D) The Maori population has the same level of education as non-Maori New Zealanders.

Accepted Answer

The statement "The Maori population has the same level of education as non-Maori New Zealanders" is false. Maori have lower educational attainment levels on average than non-Maori New Zealanders.

Question 19

A firm appealing to Generation X as potential employees would likely be most successful emphasising:
A) job satisfaction.
B) high pay.
C) career advancement.
D) growth potential.

Accepted Answer

Generation X tends to value job satisfaction over high pay or career advancement. They prioritize work-life balance and finding meaning in their work. While growth potential may still be important, it is not the top priority for this generation.

Question 20

The age category that has low levels of net assets and spends disproportionally more on recreation is:
A) baby boomers.
B) the affluent.
C) the elderly.
D) generation X.

Accepted Answer

Generation X, typically those born between the early-to-mid 1960s and early 1980s, often has lower levels of net assets compared to older generations due to economic conditions during their prime earning years. They also tend to prioritize spending on experiences, including recreation, over saving or investing.

Quiz 12: Subcultural aspects of consumer behaviour

When it comes to marketing, generation Xers are more likely to be:

Jocelyn is a single 35-year-old who is a receptionist at a nursing home. Although the pay is not high, she is satisfied with her job because she enjoys it. Jocelyn would be considered to be a member of:

When it comes to marketing, baby boomers are:

Generation Y is also known as:

Marketers expecting to sell to members of generation X should:

______ have been used to describe groups of individuals who were born in a particular era.

Which of the following is not a characteristic of the yuppie subculture?

The single largest distinctive age category alive today is:

Yuppies are members of the _____ subculture.

Which of the following is not a characteristic of the baby boomer subculture?

The perceptions that most people have when they hear the general term 'baby boomers' is most consistent with the subgroup known as:

The fact that yuppies are getting married, having children and, as a result, are changing their lifestyle requirements is disturbing news for:

The largest age subculture is the _____ subculture.

The major religious denomination in Australia is:

The age subculture that is most influenced by friends and peers and more likely to be disloyal to brands but highly loyal to relationships is the _____ subculture.

Which of the following is not a reason why Australian marketers tend to avoid market segmentation based on race?

Generation X could be characterised as all of the following except:

Which of the following statements about Maori is false?

A firm appealing to Generation X as potential employees would likely be most successful emphasising:

The age category that has low levels of net assets and spends disproportionally more on recreation is: