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Intermediate Microeconomics Study Set 1
Quiz 34: Information Technology-Part A
Path 4
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Question 1
Multiple Choice
Professor Kremepuff has published a new textbook.This book will be used in classes for two years, at which time it will be replaced by a new edition.The publisher charges a price of $p
1
in the first year and $p
2
in the second year.After the first year, bookstores buy back copies from students for $p
2
/2 and resell them to students in the second year for $p
2
.(Students are indifferent between new and used copies.) The cost to a student in the first year of owning the book for a year is therefore $(p
1
- p
2
/2) .In the first year of publication, the number of students willing to pay $v to own the book for a year is 60,000 - 1,000v.The number of students taking the course in the first year who are willing to pay at least $w to keep the book for reference rather than resell it is 60,000 - 5,000w.In the second year, the number of students who have not previously taken the course and are willing to pay at least $p for a copy of the book is 50,000 - 1,000p.If the publisher sets a price of $p
1
in the first year and $p
2
in the second year, with p
1
B3 p
2
, then the total number of copies that the publisher sells over two years will be equal to
Question 2
True/False
Intel produces the overwhelming majority of computer central processing units (CPUs)that run the Microsoft Windows operating system.Systems competition reasoning would suggest that Intel could only benefit from an outcome of the Microsoft antitrust case that is unfavorable to Microsoft.
Question 3
Multiple Choice
Why might a profit-maximizing firm producing a new product with network externalities want to give its product away for free?
Question 4
Multiple Choice
A group of 9 consumers are trying to decide whether to connect to a new communications network.Consumer 1 is of type 1, consumer 2 of type 2, consumer 3 of type 3, and so on.Each consumer's willingness to pay to belong to the network is proportional to the number of consumers who belong.Where k is the number of consumers who belong, the willingness to pay of a type n consumer is equal to k times n.What is the highest price at which 7 consumers could all connect to the network and either make a profit or at least break even?
Question 5
Multiple Choice
A group of 9 consumers are trying to decide whether to connect to a new communications network.Consumer 1 is of type 1, consumer 2 of type 2, consumer 3 of type 3, and so on.Each consumer's willingness to pay to belong to the network is proportional to the number of consumers who belong.Where k is the number of consumers who belong, the willingness to pay of a type n consumer is equal to k times n.What is the highest price at which 7 consumers could all connect to the network and either make a profit or at least break even?
Question 6
Multiple Choice
If the demand curve for the DoorKnobs operating system is related to perceived market share s and actual market share t by the equation p = 98s(1 - x) , then in the long run, the highest price at which DoorKnobs would maintain a market share of 6/7 would be
Question 7
Multiple Choice
Given the many components of a personal computer that are perfect complements, which of the following factors would NOT contribute to increased profit for Microsoft as a supplier of operating systems?
Question 8
Multiple Choice
Professor Kremepuff has published a new textbook.This book will be used in classes for two years, at which time it will be replaced by a new edition.The publisher charges a price of $p
1
in the first year and $p
2
in the second year.After the first year, bookstores buy back copies from students for $p
2
/2 and resell them to students in the second year for $p
2
.(Students are indifferent between new and used copies.) The cost to a student in the first year of owning the book for a year is therefore $(p
1
- p
2
/2) .In the first year of publication, the number of students willing to pay $v to own the book for a year is 40,000 - 1,000v.The number of students taking the course in the first year who are willing to pay at least $w to keep the book for reference rather than resell it is 40,000 - 5,000w.In the second year, the number of students who have not previously taken the course and are willing to pay at least $p for a copy of the book is 30,000 - 1,000p.If the publisher sets a price of $p
1
in the first year and $p
2
in the second year, with p
1
B3 p
2
, then the total number of copies that the publisher sells over two years will be equal to
Question 9
Multiple Choice
Banks have started offering electronic bill pay for free.This decision can best be explained as
Question 10
Multiple Choice
If the demand curve for the DoorKnobs operating system is related to perceived market share s and actual market share t by the equation p = 144s(1 - x) , then in the long run, the highest price at which DoorKnobs would maintain a market share of 4/6 would be
Question 11
True/False
Video marketers and publishers are more likely to profit from allowing rentals of their products, the higher the ratio of cost of production of originals to the transaction cost of rentals.
Question 12
True/False
Systems competition reasoning would suggest that when setting prices of its operating systems, Microsoft need not consider the profitability of PC manufacturers who purchase Microsoft Windows to install on their PCs.