According to which of the following should a firm first identify consumer needs and then produce the goods and services that will satisfy them?
A) the total exchange concept
B) the market mission statement
C) the marketing concept
D) the sales concept

Question

Quizplus · Accepted Answer

The marketing concept emphasizes on identifying consumer needs and wants before creating and delivering products that satisfy those needs. It involves understanding the needs and preferences of the target market and delivering products that are designed to fulfill those needs better than competitive offerings. This approach focuses on creating long-term customer relationships and customer satisfaction, which leads to increased sales and profits in the long run.

According to Which of the Following Should a Firm First